Chick-fil-A is issuing a cattle call. As part of the Atlanta-based restaurant chain’s annual Cow Appreciation Day® celebration, Chick-fil-A is offering a free meal (breakfast, lunch or dinner) to any customer who visits one of its 1,900-plus restaurants fully dressed as a cow on Tuesday, July 14.
Customers dressed “head to hoof” in cow attire will receive a free Chick-fil-A Meal, which includes an entrée, side item and Dr Pepper® or other beverage choice. Customers who are too “chicken” to go all-out in cow attire will receive a free entrée of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie or purse.
Chick-fil-A has developed a special web site dedicated to the day: www.CowAppreciationDay.com. The site features in-depth details on the celebration, cow costume ideas, as well as downloadable cow spots, masks and other bovine-themed accessories customers can use to create costumes.
The excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A’s beloved bovines is stronger than ever. More than a million cow-dressed customers stampeded Chick-fil-A restaurants nationwide for Cow Appreciation Day last year.
This year also marks the 20th anniversary of Chick-fil-A’s wildly popular “Eat Mor Chikin” Cow Campaign. Created by Dallas-based The Richards Group, the “Eat Mor Chikin” campaign was first introduced in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. Since then, The Richards Group and Chick-fil-A turned the billboard concept into an integrated campaign that included in-store point-of-purchase materials, radio and television commercials, digital marketing, promotions and merchandise sales.